CREATING A VISION
Purpose
Discover the power of metaphors and allegories when thinking about visualizing and describing an organization, a project, a topic or the role of a team. Now and in the future. Describing an image helps to make / create a (vision)story much richer and vivid.
Discover the power of metaphors and allegories when thinking about visualizing and describing an organization, a project, a topic or the role of a team. Now and in the future. Describing an image helps to make / create a (vision)story much richer and vivid.
Sources:
George Lakoff & Andrew Johnson: Metaphors we live by - University of Chicago Press, 1980 / 2003, Ch.1-3.
Gareth Morgan: Images of Organization (1986), Stage Publications.
George Lakoff & Andrew Johnson: Metaphors we live by - University of Chicago Press, 1980 / 2003, Ch.1-3.
Gareth Morgan: Images of Organization (1986), Stage Publications.
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